Stats like these are some of the reasons why this dating app has gained large amount of news attention, as well as lofty valuations, amid claims that it is revolutionizing the online dating game.
Drawing on Global Web Index’s latest wave of research, here we take an in-depth look at the app to tell you 5 things to know about Tinder. Tinder Hasn’t Beat the Online Dating Giants Yet As of yet, it’s only 1% of internet users globally who are using Tinder on a monthly basis.
Tinder now claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion.
It works with special algorithms that match users with potential dates.
The online dating scene has changed dramatically over the last couple of decades, and more Americans than ever are looking for their perfect match on the web.
What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.
If Tinder can convince these users to upgrade to Tinder Plus, its new premium tier, then it can bring in the revenue that its massive valuations have promised. Tinder Users Aren’t Exclusive – 70% Are Visiting Online Dating Sites Online daters like to keep their options open, and Tinder users are no different.